Lululemon athletica has appointed Duke Stump to its senior leadership team as Executive Vice-President, Community and Brand effective December 1, 2014. Stump will be responsible for continuing to build an authentic and differentiated global brand and community experience, and amplifying Lululemon's global impact. He will report to the company's Chief Executive Officer, Laurent Potdevin.
“This is an exciting step in the evolution of the Lululemon brand,” said Potdevin, adding, “We have full confidence that Duke's leadership will help deepen our connection with our guests and our communities as we continue on our path of global growth.”
Throughout his experience in the athletic retail industry, spanning 20 years of executive leadership at Nike and Easton Sports, Stump has demonstrated how maximizing people's potential and being honest with guests can re-imagine a brand and build its community. Beyond being known as an originator of top brands, Stump is also passionate about cultivating cultures with mission and purpose. In 2006, Stump transitioned to Seventh Generation as Chief Marketing Officer to expand on his passion for shaping and defining corporate responsibility.
In 2008, he moved into the role of Principal and Chief Architect at The Northstar Manifesto, a company committed to helping others become ‘bonfire’ brands, emphasizing the role that a business conscience can play in propelling brands further on the road to growth and sustainability.