British online fashion retailer Asos has promoted its Chief Financial Officer, Nick Beighton to Chief Operating Officer with immediate effect.

In his new role, Beighton will be responsible for the retail and international branch of the business in addition to his current duties regarding Asos's finance, IT, supply chain and logistics. His new rooster of tasks are understood to support Nick Robertson, Chief Executive Officer at Asos and allow him to focus on the company's growth strategy, customer experience and marketing.

“Nick and I have worked together for five years during which time he has taken on a growing number of operational responsibilities. This appointment is a logical progression for Asos,” commented Robertson. “Nick's broadened role will allow him to play to his operational strengths, at the same time further strengthening the management team. This move frees me up to focus on strategy and growth as we head for our next staging post of 2.5 billion pounds of sales.”

Asos has begun its search for a new Chief Financial Officer to strengthen its overall management team and is set to make an announcement when Beighton successor has been found.