British fashion label Bench has tapped Sebastian Prallet as its first Chief Wholesale Officer, a newly-created position position within the company.

Prallet, the former Head of International Sales Menswear and Womenswear for JOOP!, is set to transfer to the label's office in Munich were he will join the team on November 1.

In his new role he will oversee Bench's worldwide distribution through the brand's wholesalers and be reporting to Bruno Sälzer who is set to become Bench’s new CEO and Chairman by December 1, 2014. Prior to working for JOOP! Parent company Holy Fashion Group, Prallet held senior sales positions at Adidas Group.