Competing to take leading position in the e-commerce space, top players are taking various measures from raising funds to bringing experts on board. In keeping with this trend, Myntra has now announced the appointment of Vikas Ahuja as the Chief Marketing Officer (CMO), with immediate effect. In his new role, Ahuja will be responsible for sales and marketing functions and driving the overall brand strategy at Myntra.

Speaking about the new appointment, Mukesh Bansal, CEO & Co-Founder, Myntra said, “This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas Ahuja has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, he will be a tremendous asset in helping us shape and create the next phase in our evolution.”

With over 18 years of sales and marketing experience, Ahuja has held various leadership roles with the world's leading nutrition, health and wellness company, Nestle. In his last role as country business manager, he was responsible for setting up new businesses.

Myntra has a tie up with over 550 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo and many more to offer a wide range in latest branded fashion and lifestyle wear.